Some of the market's ancillary job functions did pivot and embrace the new digital arrangements. However, that was not the case for many and does not appear to be the reality for most going forward.
Several sources explained that cannabis and its early-stage maturation requires workers to be in-person to produce products, forge relationships and drive sales through face-to-face interactions. Therefore, working from home is unlikely to be an option for much of the workforce.
Many In Cannabis Never Left The Office
Much of the industry received its essential status early on during the pandemic. The distinction allowed producers, cultivators, retailers and others to remain open, using modified social distancing protocols.
"Many of these operations actually added additional on-site workers and spread them out over additional shifts in order to safely socially distance," stated Kara Bradford, CEO of Viridian Staffing.
Bradford noted that a packaging facility client shifted its operations, splitting its ten-person staff into two working shifts to satisfy social distancing rules.
Still, some roles in non-plant-touching capacities and ancillary fields did head home during the pandemic's peak.
There is a chance cannabis …