Fire & Flower Retailer Reaches California Cannabis Scene Via Licensing Affiliate American Acres, Big Plans Upon Fed Weed Legalization

Adult-use cannabis retailer Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) confirmed Tuesday it has entered the market through its strategic affiliate American Acres Manager, which has rebranded to “Fire & Flower U.S. Holdings.” Its first Fire & Flower branded store has opened in Palm Springs,  at 4810 E Camino Parocela.

The news comes on the heels of the company’s acquisition of certain assets from subsidiaries of Wikileaf Technologies Inc. (CSE: WIKIin a $7.5 million all-stock deal. Wikileaf is an online platform for cannabis and enthusiasts, with high user traffic achieved through enticing content and domain name power. Under the deal, Fire & Flower will obtain specific digital assets and intellectual property rights of Wikileaf, …

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