What started as a tour to celebrate summer and highlight a new line of cannabis edibles transformed into an effort to bring the COVID-19 vaccine to the people of Colorado during a series of pop-up vaccination clinics this past weekend.
Wana Brands, a cannabis edibles manufacturer, and The Green Solution, a Colorado-based dispensary chain, partnered with the Colorado Department of Public Health and Environment (CDPHE) to provide COVID-19 vaccines to the local community during Denver-area stops along Wana’s Summer of Quick Tour.
The tour, which launched in early July to kick off the summer, initially aimed to highlight Wana’s Quick Fast-Acting Gummies. The company set up a van at dispensary locations along the tour to celebrate the new product line.
“It was basically a pop-up in the parking lot, and that was inspired more or less from the post-COVID summer that everybody was really looking forward to,” Kim Gibson, a territory account manager for Wana Brands, told Cannabis Business Times and Cannabis Dispensary. “They had the vaccinations, and there was this real sense of getting out and everybody being social again.”
As the summer progressed and more information surfaced about the Delta variant of COVID-19, Wana and The Green Solution wanted to encourage more people to get vaccinated.
“With the pandemic last year, we saw a lot of folks suffering from different levels of the pandemic, from financial [impacts] to folks who were passing away from COVID,” said Steve Lopez, CEO of The Green Solution. “We always want to help out all the communities that we serve. … We’re trying to increase vaccination rates and trying to make sure we’re doing our part to combat this pandemic.”
Wana approached The Green Solution with the idea to turn some stops along the Summer of Quick Tour into pop-up vaccination clinics.
“We wanted to basically look for other opportunities to make vaccinations available for people in Colorado,” Gibson said. “The consensus was to do it with a dispensary because we could target people where it would be very convenient for them [because] maybe it just wasn’t available to them until now.”
“A lot of things we’ve been hearing out in the news is that a lot of people are not getting vaccinated because of convenience—it’s too far away,” Lopez added. “This gives us the opportunity to take advantage of the traffic that’s coming to our stores to help get us to our level of vaccination rates that are known to make an impact on safety.”
Wana is a fully vaccinated company, Gibson said, and the leadership team is passionate about not only providing a safe working environment for the company’s employees, but also providing support to the local communities it serves.
“For Wana, it was important for us to support our community in offering opportunities for vaccination,” Gibson said. “We value our communities. We want our communities to be safe, and we want them to stay out of harm’s way. In our minds, becoming vaccinated not only serves our local community, but also our state as a whole. It was a unique