One in four adults in the United States currently consume cannabis – or have tried some form of it in the last twelve months. That is according to information from a soon-to-be-released study conducted by market research and data analytics firm YouGov and cannabis company Cresco Labs’ Sunnyside retail brand among roughly 5,000 Americans “representative of the U.S. population.”
The 25% consumption number implies a sharp surge (56.25%) from the 16% rate reported in the National Survey on Drug Use and Health of 2018. What’s more, 23% of the self-declared cannabis consumers disclosed they had tried it for the first time over the past year. According to the study, this suggests the COVID-19 pandemic coupled with a slew of new states legalizing cannabis have accelerated the acceptance and adoption of cannabis in the U.S.
“We were curious to learn how current conditions have impacted consumer attitudes and cannabis consumption behaviors ahead of what we expect to be an unprecedented 420 celebration,” said Cris Rivera, senior vice president of retail marketing and customer experience at Cresco Labs, said. “Whether it’s the stressors of a global pandemic or increased accessibility due to expanded state decriminalization, cannabis has become the leading CPG category for exploration as people flock to dispensaries to discover the range of novel formats and modern products available to them.”