HENDERSON, NV, Aug. 18, 2021 (GLOBE NEWSWIRE) — via NewMediaWire — Grove Inc. (the “Company” or “Grove”) (NASDAQ: GRVI), the Nevada company engaging in the research, manufacturing, distribution, and marketing of CBD and hemp wellness-based products, today announced they have partnered with Alfi (Nasdaq: ALF) to leverage their AI enterprise SaaS platform and launch Grove’s biggest advertising campaign to date.
The campaign will come to life on the Alfi digital tablets installed in Uber and Lyft rideshares servicing 12 major markets.
Alfi engages in creating interactive digital out-of-home advertising experiences. It uses computer vision and patented and proprietary AI models to identify the viewer’s key demographics such as gender, location, age, and interests, all in real-time. It's then able to serve up tailored content that is most relevant to the user and targeted by the advertiser.
The platform is expected to help Grove reach a larger audience than ever before, all while delivering better targeting, increased engagement, and optimized ROI.
Grove has positioned itself as a leader in the hemp space and aims to further separate itself by investing in innovative technology to monetize relevant audiences, rather than relying on typical digital media buys in an industry that still has restrictions on mainstream advertising channels (i.e …