Beautiful, Trippy Grateful Dead-Inspired Craft Cannabis Shop Opens In Toronto

Former Toronto securities lawyer, David Ellison has opened a Grateful Dead-inspired craft store dubbed Scarlet Fire Co. in his hometown in Canada.

The retail store reflects the founder's love for the iconic American counterculture band. Customers can take in the unique and colorful decor while interacting with a highly knowledgeable team of cannabis experts that include pioneers in the Ontario legal weed scene, and leaders in cannabis education.

The store was designed by SevenPoint Interiors, an acclaimed design and manufacturing agency specializing in cannabis retail. The team transformed …

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