As the cannabis market expands, it's hard to keep track of the many products that launch every week. But don’t worry, Benzinga always keeps you updated on the most interesting new cannabis products being launched.
This week, we’re focusing on two new brands: Country and Bad Hombre.
Cannabis industry veterans Jamie Feaster, co-founder of Eaze, and Rama Mayo, co-founder of Green Street and the Hall of Flowers trade show, along with Gary Vaynerchuk have formally announced the launch of their new brand, Country, backed by Justin Kan.
Founded to meet the evolving preferences of cannabis consumers, Country aims to recreate the modern cannabis experience with smokeable, light cannabis. In 2021, cannabis is, on average, four times stronger than it was in 1995. But as the industry booms, trends indicate that an increasing number of consumers are seeking lower dose products.
“With Country, we’re working to create a social, productive experience that …