Understanding Fire & Flower's Bet To Compete With The Largest Cannabis Tech Companies

Fire & Holdings Corp. (TSX: FAF) (OTC: FFLWF) and its wholly-owned subsidiary Hifyre Inc. recently announced a proposed acquisition of PGED Corp., the operator of PotGuide.com.

Following the company’s $7.5 million purchase agreement to acquire another online cannabis platform Wikileaf Technologies Inc. (CSE: WIKI), Fire & ’s retail and analytics platform, Hifyre, will compete with the largest and highest valued cannabis companies.

With a goal of creating white-labeled online dispensaries and converting the traffic into cannabis and accessory purchases, Fire & Flower will use the assets acquired through PotGuide and Wikileaf to reach new consumers. This model, already proven successful in the Canadian market, …

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