Canopy Growth's BioSteel Taps Miami Hurricanes' Division 1 QB D'Eriq King As Its New Ambassador

BioSteel Sports Nutrition Inc. announced Thursday the signing of University of Miami's Division I quarterback D’Eriq King, making him the brand’s first collegiate name, image and likeness (NIL) deal and first college football ambassador. The move brings the brand’s rapidly growing presence to the collegiate level as BioSteel continues to bring Clean. Healthy. Hydration. to the and around the world who are looking for a sugar-free hydration option.

Launched in 2009, Bio Steel is manufactured by BioSteel Sports Nutrition Inc., which is part-owned by the Canadian cannabis giant Canopy Growth Corporation (NASDAQ: CGC).

King, who is entering his final college season, is one of the country’s top players …

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