From well-known celebrities such as Willie Nelson, Snoop Dogg, Method Man, and Tommy Chong to thought leaders and policy advocates, such as Jack Herer, Mary Jane Rathbun, Dr. Sue Sisley and Keith Stroup, there are a lot of heroes in the world of weed.
Some are quite famous, and others often fly beneath the radar, despite their influence having been quite integral to the healthy, vibrant cannabis market that we enjoy today.
Take Eric Eslao, for instance.
Eric Eslao was the mastermind behind Défoncé Chocolate, which was the first legal edibles brand to deliver something no other legal edibles brand could deliver prior to 2015.
You see, in a world where most edibles were little more than over-processed junk food infused with THC (and never offered any level of dosage consistencies), Eric was producing a high-end, THC-infused chocolate bar that offered three things that made it revolutionary:
Consistency – every single edible was consistent in terms of dosage and experience.
Responsible Sourcing Standards – the cannabis and chocolate were sourced only from quality suppliers (i.e. – responsibly grown cannabis growers and high-end chocolate manufacturers).
Legitimacy – A destigmatized version of what edibles should look and taste like.
It may not seem like that much of a big deal now, as you …