Change Your Mood with a Quick Hit: Canopy Growth Launches whisl, First-Ever CBD Vape

Image via Canopy Growth

As a global leader in diversified medical cannabis, hemp and devices, Canopy Growth Corporation (NASDAQ: CGC) (TSX: WEED) has been disrupting the world of cannabinoids since 2013. Today, the company launches whisl — a fresh brand in CBD and a new vape designed to manage mood throughout the day. It’s a company first and what some are already calling “the future of vaping.”

whisl was designed to deliver the wellness effects of CBD with premium CBD isolate. whisl comes equipped with an innovative and interchangeable pod system, giving consumers the gift of sharper focus, calm or relaxation before bed.

Although it’s not the first time Canopy put out a vaporizer product, it is the first time they did so strictly for CBD enthusiasts and in the U.S. market. Canopy saw an excellent opportunity for mood management, as well as a better alternative for people who “like to inhale stuff.”

A Reliable Product, Critical Testing

Image via Canopy Growth

This product was reviewed by 373 consumers in blind trials to ensure whisl pods would deliver on their intended benefits. Consumers were asked a few dozen questions before and after testing like:

  • How the product made them feel
  • Whether they were sad or happy
  • If they felt stressed or euphoric
  • Their level of distractibility

Canopy learned that the mood of each consumer changed based on the choice of pod, with participants reporting that the whisl experience overwhelmingly matched or exceeded expectations. 

Technical and Creative Aspects Cater to Consumers’ Needs

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