Tumblr, the popular Gen Z-attractive platform took another step into the world of weed by inviting CBD businesses to advertise on its network nationwide and cannabis companies in California and Colorado.
What happened? What are the rules?
This week, Tumblr became one of the first large social media platforms to allow cannabis advertising when it updated its advertising policies that now permit CBD ad
campaigns to run nationwide and cannabis ads to run only in California and Colorado, for now.
Though the company, which had 327 million unique visitors at the beginning of 2021, was clear about a few rules: Cannabis ads need to be geo-targeted exclusively to people of …