This article was originally published on The Leaflet, a newsletter by Feuerstein Kulick.
The best basketball player on the planet (sorry LeBron) is jumping into the cannabis space. Kevin Durant, the Brooklyn Nets All-Star best known doing things like this . . .
. . . is partnering with Weedmaps (NASAQ: MAPS) (an e-commerce platform that helps consumers find dispensaries) to help “destigmatize marijuana use among athletes.”