1906 New Highs Leverages Cannabis 3.0 to Give Consumers Safer and More Effective Aids for Sleep, Anxiety, Mood, and Focus

As Americans continue to seek out products to make them sleep, focus, have more energy, and perform better in bed, very little is being discussed about how many of these over-the-counter solutions may have negative health effects in the long term. The irony in this discussion is that there is emerging marketing of products to help people looking for help and relief in these areas being ignored or maligned by some because of one ingredient — THC.

Colorado-based 1906 New Highs (named for the last year cannabis was widely accepted as a beneficial medicine) has become the fastest-growing brand in the state by revolutionizing self-care “one edible at a time.” 1906 has created a new category of cannabis to amplify health and happiness with products called Go, Genius, Love, Chill, Bliss, and Midnight combining moderately-dosed THC with medicinal plants and adaptogens.

And while over-the-counter products like melatonin for sleep are prevalent across the country, products like those produced by 1906 are still limited to only those states that have legalized cannabis. For 1906 founder and CEO Peter Barsoom, this fact is absurdly out of whack with what he perceives is needed by consumers.  

“Melatonin is the most abused and overused supplement in America; it’s not intended to be a daily supplement,” Barsoom told Benzinga. “It’s habit-forming, it makes you groggy and it’s not a sedative.”  

Melatonin sales had been steadily rising for years before the -19 pandemic. Still, as …

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