It seems that cannabis billboards will not be seen by the millions who drive on
California's many highways and byways after all. Gov. Gavin Newsom vetoed a bill on Friday that would have allowed cannabis billboards along interstate freeways and state highways that cross state borders, except within a 15-miles radius of another state.
While state regulators adopted rules meant to clarify advertising restrictions along highways in 2019, since January those regulations have conflicted with state law, according to a judge’s order. Moreover, the judge ruled that officials did not have sufficient authority to allow the billboards.
The bill, AB 1302, sponsored by Assemblyman Bill Quirk, addressed the issue while also barring cannabis billboard ads within a 15-mile radius of the state border.
Newsom disclosed in a veto message that the measure would “weaken” protections included in the …