10 Things You Want To Do At MJ Unpacked

If you are splitting your time between MJ Biz and MJ Unpacked, that means time management is going to be the key to productivity. Not only will you need to manage your travel time for meetings, but also your event schedule. Green Market has put together a list of things you won’t want to miss at MJ Unpacked.

  1. You really don’t want to miss the Unpacked Blue Brothers event. Pony up the money for the ticket because proceeds will go to the Last Prisoner Project. Jim Belushi (Founder of Belushi’s Farm) has been a big supporter of this charity that seeks to free incarcerated people who have been put in prison for cannabis offenses. Unpacked says it hopes to raise $150,000 from the event. Help them get there and attend the most buzzed-about party for the week.
  2. At 1:30 on Friday, mark your calendars for the keynote address featuring Dan Akroyd (actor, writer, beverage mogul & more), Jim Belushi, and former CEO of Playboy Enterprises badass boss Christie Hefner.  Their panel is titled “Booze, Blues, Bunnies & Weed.”  Yes, please.
  3. Do you have a hubcap diamond star halo? Then bang a gong and get it on. There will be a Flower of Life gong you can bang when you close a deal (or just if you like banging stuff).
  4. Do you want to just chill for a bit? There will be ample soft seating throughout the event to facilitate intimate conversations instead of badge scans in the aisles. The MJU Lounge features a bar, musicians, games, seating; and the show floor Meeting Place is set up to drive deals. Foosball anyone?
  5. The Money Stage – 16 lucky brand and retail visionaries will participate in The Money Stage, an opportunity for them to pitch to accredited investors. Cannabis Shark Tank live if you will.
  6. Thursday at 9:40am BDSA for a deep dive into the state of the cannabis industry and how data can be leveraged to make the right decisions on assortment (for retailers) and product portfolio management (for brands) with the goal to optimize sales. Kelly Nielsen, Vice President of Insights & Analytics, BDSA leads this keynote address.
  7. Need to maximize your time trying to find a new brand? Unpacked will have over 100 brands from across the U.S. Talk about saving some time with all these names in one place.
  8. Not a massive MSO with millions to spare? Then sit down at 11:10 on Thursday for George Jage’s talk with Harborside Founder Steve DeAngelo and Javan Bunch, Operating Partner, Overton Capital. DeAngelo knows what it is to take a single operation and turn it into an impressive public company.
  9. Put away those business cards – Unpacked is going high-tech. THC CPG brands will promote their products in a display case without being tethered to a booth. Retailers, potential licensing partners, and investors scan QR codes to learn about products and set up one-on-one meetings during the event. Will be pretty interesting to see if this works and how well people can adapt to a  new approach to conference land.
  10. Finally, at 2pm on Thursday if you want to check out some of the best brand people in the business – look at this lineup: Seun Adedeji, CEO, Elev8, Suzan “Semii” Gebreyonas, Brand Manager of all Roc Nation THC Brands, The Parent Company, Andreas Neumann, Chief Creative Director, Jushi and Sally Vander Veer, Co-Owner & CEO, Medicine Man. I know right?

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