Houseplant’s CEO & co-founder Michael “Mikey” Mohr introduced the company and shared more details about its recent moves at this week’s Benzinga Cannabis Capital Conference, happening Oct. 14-15 in New York City at the Marriott Marquis Hotel. Javier Hasse, a managing director of Benzinga Cannabis Editorial interviewed Mohr to a packed room.
Creating Something Unique
Wanting to do something unique and interesting in this category, Mohr and his friend analyzed the space and figured out the right path for them. Being individuals who like nice things in their home, they were tired of having a friend come over and handing them an ashen mug, explained Mohr.
“We saw real white space for premium homewares that are related to cannabis or cannabis adjacent, and that's where we established Houseplant or house and plant,” Mohr explained.
Houseplant's co-founders, Seth Rogen and Evan Goldberg, were aware they would be speaking to an incredibly large global audience and realized that there …