The Parent Company has the goal of becoming the most impactful cannabis company in the industry. Within 28 days on the job, new CEO Troy Datcher is turning the company’s focus to direct-to-consumer, a move that could reward communities and shareholders.
“I’ve spent 30 years of my career in consumer products,” Datcher told the 2021 Benzinga Cannabis Capital Conference.
Datcher said if you would have told him years ago he would be speaking at a cannabis conference, he wouldn’t have believed it.
The new Parent Company CEO said he's attracted to the space and the company due to its impact on delighting customers and providing an end-to-end platform.
Direct To Consumer Cannabis Business: The Parent Company is tied …