EXCLUSIVE: The Parent Company CEO On Building DTC Brands, Working With Jay-Z

The Parent Company has the goal of becoming the most impactful company in the industry. Within 28 days on the job, new CEO Troy Datcher is turning the company’s focus to direct-to-consumer, a move that could reward communities and shareholders.

Parent Co.'s New CEO: Troy Datcher was recently appointed the CEO of TPCO Holding Corp (OTCQX: GRAMF), a company that went public via SPAC merger.

Datcher spent years in the consumer packaged goods category working for companies like Procter & Gamble (NYSE: PG) and Clorox Corp (NYSE: CLX).

“I’ve spent 30 years of my career in consumer products,” Datcher told the 2021 Benzinga Cannabis Capital Conference.

Datcher said if you would have told him years ago he would be speaking at a conference, he wouldn’t have believed it.

The new Parent Company CEO said he's attracted to the space and the company due to its impact on delighting customers and providing an end-to-end platform.

Direct To Consumer Cannabis Business: The Parent Company is tied …

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