Gary Santo, CEO of TILT Holdings (NEO: TILT)(OTCQX: TLLTF) sat down with Benzinga Cannabis Editor Maureen Meehan on the first day of the Benzinga Cannabis Capital Conference in New York City.
On stage at the Marriott Marquis Hotel, Santo described the business model that makes TILT stand out amongst cannabis MSOs across the East Coast.
“It’s different altogether,” says Santo. “We don’t really look at our retail footprint as where we’re going to grow. We look more on the wholesale side.”
TILT: A Unique Model For A Multi-State Operator
The CEO firmly believes that CPG (consumer product goods) are the future of cannabis, and that certainty led the company to build a business model to navigate that space.
An initial strategy for that — one used by many MSOs— is to go out and buy brands.
“The problem there is that it’s expensive to buy them, it’s expensive to maintain them, and you don’t always know if that brand is going to be that winning brand,” Santo …