As Small Craft Cannabis Farmers Face A Crisis, One Event Seeks To Support Them

The Emerald Cup Awards (ECA) has pledged its support to the heart of their community, the small farms that have built and fuel the cannabis industry, many of whom are currently facing extinction by the current cannabis pricing collapse compounded by overbearing regulations. At the upcoming Emerald Cup Harvest Ball, Dec. 11 & 12, 2021, founder Tim Blake has made the crisis a major focus of ECA programming for the coming year with the goal of mobilizing and supporting the community via the ECA platform. 

In an act of instantaneous support for those in crisis, the organizers have created a dedicated Emerald Cup Small Farms Initiative, which will provide twenty-seven (27) qualified small farm exhibitors with pro-bono presence at the Harvest Ball. This initiative will be led by a council of community leaders, including Michael Katz of the Mendocino Cannabis Alliance, Genine Coleman of Origins Council , Chris Anderson of Redwood Roots Distribution, Nicholas Smilgys of Mendocino Cannabis Distribution, and Traci Pellar of the Mendocino Producers Guild, will launch at the Harvest Ball Craft Cannabis Marketplace and will continue at the Spring event in Southern California. Selected applicants will have the ability to present their products to attendees with premium placement on the market floor, a reduced concession arrangement, and heightened promotion to drive attendees to seek and support these small farms during the event and beyond. With the vision of lifting up and amplifying these small farms in the global marketplace, The Emerald Cup envisions this program as the first immediate step to support the community of the Emerald Triangle to prevent its disappearance. 

As with any important initiative, the first challenge facing the Emerald Cup organization is determining selection criteria. With literally thousands of small farms and businesses struggling in the California cannabis market, and the organization’s sincere desire to help each and every one, this is an incredibly difficult task. To structure this effort, Emerald Cup …

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