Canopy Growth's BioSteel Taps Woman's Basketball Prodigy Azzi Fudd As New Ambassador

BioSteel Sports Nutrition Inc. announced Wednesday its latest collegiate athlete deal with women's basketball freshman phenom Azzi Fudd.

Under the partnership, BioSteel takes the collegiate name, image and likeness (NIL) deals to the next level of endorsement, as Fudd agreed to become both a brand ambassador and partner of BioSteel, marking the signing as one of the first partnerships at the college level.

Other famous that joined the brand's team include Patrick Mahomes, Luka Dončić, and Christen Press, as well as University of Miami's Division I quarterback D'Eriq King, who was the brand's first NIL deal and first college football ambassador.

"Maintaining a healthy lifestyle has always been very important to me, and as a student-athlete, hydration is a critical part of that, on and off the court," Fudd said. "As I move into the next phase …

Full story available on Benzinga.com

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