Why The President Of A $1 Billion Weed Company Left His Job To Join A PR Firm

One of the most respected entrepreneurs and activists, Kris Krane, recently joinned New York-based KCSA Strategic Communications, to lead its new Chicago office.

Krane, former president of 4Front Ventures (OTC: FFNTF) (CSE: FFNT), a multi-state operator (MSO) once valued at more than $1 billion, now focuses on business development and client advisory at KCSA’s Windy City office.

According to Krane, what drove him to KCSA was his six-year experience as a client. “I had the opportunity to see their professionalism and dedication to the industry firsthand.”

In fact, Krane credits the KCSA team for getting him quoted and featured in the media “with a frequency that rivaled executives of companies far larger” than his, throughout his tenure at 4Front.

See also: Kevin Durant And Rich Kleiman Talk Cannabis: 'The Stigma Band-Aid's Been Ripped Off'

“These results speak not only to KCSA's extensive media contacts, but to their ability to understand a client’s story and find the right outlets to feature it,” Krane said. 

Entering a new phase in his career, Krane expects to use his “firsthand experience as a cannabis industry executive to help KCSA better understand the needs and goals of cannabis companies in this rapidly evolving industry and provide even more targeted public relations …

Full story available on Benzinga.com

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