Lilach Mazor Power, cannabis CEO and brand builder, has always enjoyed the entrepreneurial challenge of building something new. Now, nearly a decade after securing one of Arizona’s original licenses, she’s carving out a new market niche by tackling a subject most don’t want to talk about.
Lilach and her partner Stef Swiergol just launched Revelry, a women-focused brand with a cannabis twist. Currently available in Arizona, the wellness collection brings a plant-based approach to two underserved healthcare conditions, perimenopause and menopause, and features THC-infused day and night capsules, as well as CBD-infused intimacy oil.
Despite being an overlooked subject, 6,000 women enter menopause every day in the U.S. with 75% of them experience hot flashes, night sweats and other lifestyle-inhibiting symptoms. In fact, a recent analysis published on Medical News Today looked into these symptoms and revealed that “sleep disruption tends to increase as people age,” affecting:
- Roughly 16 to 42% of people premenopause.
- Around 39 to 47% of people perimenopause.
- Approximately 35 to 60% of people postmenopause.