Flora Growth Looking to Increase Share in Global Cannabis, Wellness Markets

Flora Growth Corp. (NASDAQ: FLGC), a company guided by the mission to build a connected, design-led collective of plant-based wellness and lifestyle brands that provide customers with a one-of-a-kind experience, recently announced it had closed the acquisition of Vessel Brand Inc., an leader in cannabis consumer technology. “This marks the addition of an exceptional brand builder with a proven track record of not only launching successful cannabis-related brands but also capturing market share in the rapidly-expanding United States cannabis landscape,” reads a recent article.

“When making the announcement, Luis Merchan, the president and CEO of Flora Growth, noted, ‘With this acquisition now closed, we can focus on the execution of our combined expansion strategy… The integration of our two organizations is well underway, and the Vessel team is expected to substantially enhance the branding and marketing function of Flora Growth as we look to further increase market share in the global cannabis and …

Full story available on Benzinga.com

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