Hollister Biosciences Inc. (CSE: HOLL) (OTC: HSTRF) (FRANKFURT: HOB) launched its previously announced rebrand to YourWay Cannabis Brands Inc. on Tuesday.
The Vancouver-based company with operations in California and Arizona completed an extensive rebranding to align with its strategic corporate transformation and renewed corporate vision.
In addition, the company's shares will start trading on the Canadian Securities Exchange under the symbol "YOUR" on Thursday, Dec. 16.
The update is tied directly to the company's revamped strategic commitment to creating intuitive brands, releasing thoughtful products and working intentionally to create a 'House of Brands' that caters to every moment in a consumer's life.
YourWay Cannabis Brands was built with one simple driving principle in mind …