Common Citizen Launches ‘Principle’ Product Line With 100% of Net Proceeds Going to Local Communities

MARSHALL, Mich., Dec. 20, 2021 – PRESS RELEASE – Common Citizen, which produces safe, high-quality products for patients and adult-use customers, announced the launch of its Principle product line, which is now available at its retail stores. All net proceeds from Principle sales go back into the communities Common Citizen proudly serves.

Principle is now available in a single, 1-gram pre-roll in a decorative tin at Common Citizen’s retail locations.

“Our Principle product line embodies our priority of people over product, and arrives just in time for the holidays to help our ongoing efforts to reinvest in the diverse communities we proudly call home,” Common Citizen CEO Michael Elias said. “The Principle project also helps us educate the common citizen about the many wellness benefits of and helps achieve our goal of eliminating stigma around its production, distribution and consumption.”

Principle was unveiled at a recent two-day media event, which included a tour of Common Citizen’s state-of-the-art hybrid greenhouse in Marshall and the company’s flagship retail location in Flint. The event included dignitaries and members of the national media and culminated in the launch of the film “Cannabis For Humanity” in Detroit. The film embodies Common Citizen’s mission to serve the unique cannabis needs of patients and adult-use customers across Michigan. A public release date for the film will soon be announced.

Watch a preview of the film here.

Creating tangible impact through cannabis ventures requires action, sustained engagement and collaboration with partners already doing transformative work to achieve this goal. To help advance these efforts, Common Citizen has partnered with Cannaclusive to better serve its employees and local communities. In the coming months, Cannaclusive will help Common Citizen direct its profits to organizations dedicated to creating meaningful opportunities for marginalized communities.

As company advisers, Cannaclusive will also support Common Citizen’s ongoing initiatives to develop and scale internal programs that facilitate diversity, equity and inclusion.

“Principle is the next step in our mission of serving Cannabis For Humanity and the individual needs of our patients and adult-use customers,” Elias said. “I encourage all our customers to add Principle to their holiday shopping list and help us give back to our communities during this special time of year.”

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