This holiday season, California-based cannabis-infused beverage company Cann has teamed up with actress Kate Hudson and her King St. Vodka brand. The duo just launched a holiday-themed spot to complement the launch of their special bundle offering – Cann Unspiked and King St. Vodka, available at $54.99.
The star-studded holiday campaign featuring Kate Hudson, Darren Criss and former NBA All-Star Baron Davis is directed by award-winning music video director Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves and more. The promotional video is set to the music of Darren Criss' latest Christmas album.
The idea behind the partnerships and the campaign is to promote cannabis as having become mainstream enough that a celebrity of Hudson's status (fashion, wellness, non-stoner image) is delighted to consume and endorse it.
For years on end, alcohol has traditionally been part of family holiday traditions while cannabis has practically been unmentionable…until now.
A star-studded holiday campaign features Kate Hudson, Darren Criss and former NBA player Baron Davis, and is directed by award-winning music video director Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves, and more. Furthermore, the promotional video is set to Darren Criss' newest Christmas …