EXCLUSIVE: Pivoting A Traditional Farm To Hemp: How One Founder Sees Hemp Improving The World, Including Housing

Hempblocks could be the next big thing to help with a housing crisis. Here’s how one CEO pivoted his family farm from soybeans to hemp for buildings.

What Happened: Gold Standard Farms was the first company selected for an incubation program by former NBA player Al Harrington, but it didn’t come easy.

Jarrel Howard, CEO of Gold Standard Farms, recalled reaching out to any connections he had that previously played in the NBA and also sent messages to Harrington on LinkedIn. After no responses for 18 months and persistence, Howard tried a new approach.

Howard told the Benzinga Cannabis Capital Conference audience that it was a picture of a strain of purple hemp that finally got Harrington’s attention.

Ultimately, Gold Standard Farms was selected and Howard credits …

Full story available on Benzinga.com

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