Headset co-founder and CEO Cy Scott says the future of the cannabis industry could look a lot like consumer packaged goods.
In an interview with Amanda Marie Goldston of CohnReznick at the Benzinga Cannabis Capital Conference on Thursday, Scott discussed the role that data plays in the marijuana industry.
With more and more brands popping up, it is no longer enough to just have a product, open a dispensary and sell it, he said.
A few years ago, “there weren’t a lot of branded goods on the shelves, everything was pretty vertically integrated [and] pretty medical at that time,” said Scott. For him, …