How Important Are Brands In Cannabis? Who's Educating Cannabis Consumers?

In the market, brands might not be as important in the short term when states legalize, but over time could show loyalty to consumers.

Importance of Brands: brands need to be consistent and reliable and in the long term could need more of a national scale instead of a single state or couple state model. This was the message put forth at the Benzinga Cannabis Capital Conference by Nick Kovacevich, the CEO of Greenlane (NASDAQ: GNLN).

“Brands are going to be very important in the long term,” Kovacevich said. In the short term, some consumers might …

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