The Nirvana Group, a seed-to-sale cannabis company in Oklahoma, is partnering with Love Yer Brain, the cannabis brand founded by Wayne Coyne, frontman of the iconic rock band The Flaming Lips (and proud Oklahoman), to increase availability to patients across Oklahoma, create innovative and new specialty products, and expand into new markets.
The mutually beneficial collaboration sees The Nirvana Group cultivating and sourcing the cannabis used in Love Yer Brain's products, as well as handling manufacturing duties. The Nirvana Group's wholesale operation Argent Cannabis, the Sooner State's only cash and carry concept with locations in both Tulsa and Oklahoma City, will handle distribution and retailing, including across The Nirvana Group's network of dispensaries across the state.
In addition, there are plans for The Nirvana Group to produce and introduce Love Yer Brain beyond Oklahoma into states in the Northeast and the Southwest.
Additionally, The Nirvana Group will introduce a re-formulated brain-shaped gummy using a strain-specific, full-spectrum live resin. This new formula will allow Love Yer Brain to offer an array of edibles with dialed-in effects. The first batch …