Seth Rogen's Houseplant Launches New House Products, Appoints Kelly Natenshon As SVP Of Housegoods

Houseplant, the lifestyle brand founded by Seth Rogen and Evan Goldberg, has appointed Kelly Natenshon as senior vice president of Housegoods.

Natenshon brings over 20 years of experience in product and merchandising to Houseplant and will help the company its "House" arm of the business, focused on creating functional and design-led homewares including ceramics, ashtrays, lighters, accessories and most recently, a new line of premium lights and lamps.

Natenshon joins Houseplant after five years consulting for home brands California Closets, Cravings by Chrissy Teigen, Wayfair and its subsidiary brands, All Modern, Birch Lane and Joss & Main.

"Houseplant is a cultural zeitgeist at the intersection of design, and interiors that is quickly filling a gap in the market for a new sophistication of homewares," said Natenshon. "I could not be more excited to join this dynamic team who values design as much as I …

Full story available on Benzinga.com

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