For millennia, carpets have been objects of fascination and desire. They can be extremely luxurious and expensive or used to swipe dirty feet.
Carpets materialize everywhere, in many forms. They are at your front door, outside your shower, in your living room and even in the Buckingham Palace.
But one cannabis writer has taken this fascination to a whole new level.
“Originally, I had the idea to do a travel Insta, but I didn't want fake influencer photos of private jet trips, or landmarks everyone has seen a million times. I was looking for something more intrinsic,” says Sara Brittany Somerset – SB for short.
“I've always liked colors and patterns and carpets represent everything from the utterly banal, like in Newark Airport, to the ostentatious, like in the Burj al-Arab.”
Before the pandemic hit, SB spent more time in hotels than a traveling salesman. She often recurred to apps to find the best deals.
From this practice, came the inspiration to start posting pictures using the #MyCarpetTonight hashtag, a play on words on MyHotelTonight. Soon after came #CarpetDiem, and oh how things took off.