'When You're Doing Good Work, It Travels': Herb Founder and CEO Matt Gray Shares What He Used To Scale The Cannabis Company

Entrepreneurs are often too obsessed with the outcome.

That’s not necessarily the right thing to do, explains Herb founder and CEO Matt Gray whose mission is to pay it forward and inspire 10 million entrepreneurs to live their dreams.

Amidst a slowing economy, Gray urged entrepreneurs to recognize their venture is a marathon and, in order to speed up, they should consider “slowing down and taking better care of themselves and those around them.”

Why’s that? Read on for Gray’s journey in building and selling businesses, perspectives and tips for success.

Find A Problem And Solve It: The Sharon, Ontario native’s foray into entrepreneurship started at 20 years old.

While managing 28 retail locations for Kraft Heinz Co (NASDAQ: KHC), on the side with three friends, Gray built Bitmaker Labs, a school for technologists.

“It was a place for software engineers to train for jobs at technology companies like Shopify Inc (NYSE: SHOP), Meta Platforms Inc (NASDAQ: META), and IBM (NYSE: IBM).”

After training nearly 3,000 technologists, and selling it to General Assembly, Gray pivoted.

This time, the problem was that there “existed no platform for consumers and brands to connect over curated and trustworthy content,” he explained on getting the word out about the treatment that saved his friends' lives from feelings of suicide and depression.

“There wasn’t an experience akin to the kind you’d expect outside of weed.”

The Google Of Weed: Over the course of nearly a decade, Gray and a small team of up to 50 grew Herb to a community of 41 million loyal fans, all raving for what is 31,000 published pieces of -focused content.

Gray practices what he preaches. For those years Herb has operated, it has only published, consistently, 12 pieces of content a day on culture, education, “and everything in between.”

Now, some may wonder how this endeavor makes money? That’s simple, Gray says: “When you’re …

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