Highway Cannabis Hires Cannabis, Tech Industry Veteran Sean Cooley As Director Of Marketing

Highway Cannabis Company has hired Sean Cooley as director of marketing.   

Cooley joined the senior leadership team at Highway in mid-June as part of a launch plan to accelerate product innovation and drive awareness of the brand, slated to launch its flagship cannabis in Marina del Rey, California, in late August. Cooley will oversee, develop and execute the entire end-to-end consumer journey, inclusive of branding, content strategy and partnerships, with a significant focus on scaling owned and shared media value.

Cooley has spent 19 years in content marketing, and …

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