Tommy Chong is an undisputed symbol of the cannabis culture and has been one for forty years, since the debut of his movie saga with Cheech Marin, “Cheech & Chong.” In fact, if you were to ask any cannabis consumer which celebrity is the face of cannabis, most would probably name Snoop Dogg, B-Real of Cypress Hill, or Cheech & Chong.
But in recent years, Tommy Chong has transitioned from being a representative of the counter-culture in America, an example of resistance to the status quo, to being a full-fledged businessman, embracing the mainstreaming of marijuana and the entry of corporate behemoths into the cannabis industry. Even more so, in 2016, Tommy Chong launched his own cannabis brand, Chong’s Choice.
Because Chong has a criminal record for funding a company that sold cannabis paraphernalia (meaning pipes, bongs, and things like that), he could not be directly involved in the cannabis industry. Recognizing the value of his name in the cannabis community though, he decided to license it to a company run by his son, Paris Chong, and a partner, and Jon-Paul Cowen. They called it Chongson, Inc.
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