Jim McMahon Sets Sights on Illinois Cannabis Market For Revenant Brand
This story was reprinted with permission from Crain’s Chicago and written by John Pletz.
Jim McMahon, a longtime medicinal marijuana advocate, is looking to break into the Illinois cannabis market.
The legendary former Chicago Bears quarterback is a co-founder of marijuana brand Revenant, which launched in California last summer and expanded into Arizona last week.
“We’re looking forward to coming to Illinois,” McMahon, who is in Chicago for a wedding, said in an interview. “We’re in negotiations with different people,” though he declined to name any potential partners. “We want to be nationwide as soon as we can.”
Photo from Crain’s Chicago
He started using marijuana in the early ’70s. Still, He came to rely on it much later in life to help deal with chronic pain from the many injuries suffered during his playing career, which included a fractured neck that he wasn’t even aware of until years later. He says marijuana provided him an alternative to prescription painkillers more than a decade ago.
“It’s so much better for you, and you don’t have the side effects that you have with opioids,” said the 63-year-old, who led the Bears to their last Super Bowl title in 1986 and retired from the NFL a decade later.