MIAMI, Sept. 22, 2022 – PRESS RELEASE – Ayr Wellness Inc., a leading vertically integrated U.S. multistate cannabis operator, announced the launch of Lost in Translation (LIT), an award winning cannabis brand known for sought after genetics and terpene profiles, across four additional states in Ayr’s operational footprint: Arizona, Florida, New Jersey and Pennsylvania. Lost in Translation is now available in six states, including Massachusetts and its home state of Nevada.
Originally produced by six-time Jack Herer Cup winning cultivators Tahoe Hydroponics Company, Lost in Translation has made its name with consumers through its extensive library of well-known strains with unique flavors and aromas, including Bubble Bath, WAP and Temptation. Lost in Translation reflects Ayr’s commitment to high-quality cannabis at scale.
“We’re proud of the flower we’re growing throughout our footprint and are excited by the opportunity to delight our customers with a combination of quality flower and award-winning genetics,” Ayr founder and CEO Jonathan Sandelman said. “The rollout of a brand for cannabis connoisseurs like Lost in Translation reiterates Ayr’s commitment to its strategic brand portfolio that meets our patients and customers wherever they are in their cannabis journey. Flower remains the predominant method of consumption across the country, so it is important to have brands that range from value to premium, including Road Tripper, Kynd and now LIT.”
Lost in Translation is now available across Ayr’s dispensaries, as well as through third-party partners in applicable markets.