Category: Workforce

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From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. The fundamental reason for this is that many executives, particularly CFOs and board members, see Martech as a cost center—an essential but costly instrument …