Today’s marketers face a curious contradiction. Despite having access to more sophisticated martech more than ever before, many report feeling less creatively fulfilled. The promise of automation was to free up time for strategic thinking, yet marketers often find themselves caught in endless tool management cycles. The typical marketing team …
Category: Workforce
MarTech Series’s Marketing Technology Highlights of The Week Featuring Birdeye, Commercetools, InfoSum and more in martech!
Catch the latest martech insights and trends, from pointers on how to optimize your mobile marketing workflows to the latest in AI powered marketing: ________ Marketing and Marketing Tech Quote-of-the-Week! Mobile marketing and monetization are rapidly evolving with AI-driven personalization, privacy regulations, and new ad formats. AI enables hyper-targeted campaigns, …