The success of today’s loyalty programs goes far beyond participation metrics; it requires brands to evaluate how effectively they’re using data to drive engagement and deepen loyalty. This is where Return on Data (ROD) becomes indispensable. ROD offers brands a clear picture of how well their loyalty program’s data strategy is performing, …
Category: Workforce
MarTech Interview with Paul Harrison, CTO and co-founder at Simpli.fi
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Paul Harrison, CTO and co-founder at Simpli.fi chats about Simpli.fi’s new Autopilot AI and AI-Powered Media Planner and how it’s an enabler for modern marketers: _________ Tell us about your journey to CTO My journey was circuitous, but it gave me the perfect set …