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Universal Data Layers and MarTech: Optimization Tips
Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable organizations to break down data silos and create a single source of truth that powers every martech application. By implementing a …
Easton City Council approves marijuana decriminalization in close vote
Councilwoman Crystal Rose said she knew plenty of Pennsylvania residents simply cross the free bridge to buy marijuana in Phillipsburg, New Jersey.