Extroverting

Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now the foundation of marketing, loyalty, and personalization strategies. But one critical moment often disrupts this connection: identity verification. At the exact moment when a customer is proving who they are to receive …

Five years after filing for its second bankruptcy, True Religion is back and better than ever under new owners. Since emerging from Chapter 11 the company has been on a reinvention tear, with a renewed focus on DTC and connecting with younger consumers — and it’s paying off big time. …