Ulta Beauty has partnered with retail connectivity solution Lucky to make DTC beauty brands’ in-store inventory available to shoppers in real time, allowing customers to choose same-day pickup or delivery of makeup, skincare, haircare and fragrance products from Ulta Beauty’s 1,400+ stores when ordering directly on the brands’ websites. “As …
Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped, of course, but that alone can’t account for the company’s impressive growth over the past 13 years. Instacart executives celebrate the company’s IPO on Sept. 19, 2023. …
Martech’s Role in Predicting Consumer Trends: How AI and Predictive Analytics are Redefining Proactive Marketing
Predictive marketing leverages AI, machine learning, and big data to anticipate future consumer actions. Through the examination of large volumes of historical and current data, Martech tools can uncover patterns and trends that would be unattainable for humans to detect manually. This method allows marketers to base their decisions on …
Tribal cannabis operators take the lead as Minnesota prepares for adult-use sales
With Minnesota’s adult-use licensing kicking off this week, tribal nations are set to gain first-mover advantage in what industry experts say could strengthen tribal sovereignty and economic development. The opportunity to fill that void comes as Northern Minnesota nations look to boost their economies via the cannabis trade, according to …