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Maximize Your Olympic-Sized Ad Spend: Understanding Customers to Create Personalized, Real-Time Connections

The 2020 Tokyo Olympics captivated over 3 billion viewers worldwide, and experts predict that the upcoming Paris Olympics will see even greater engagement. NBCUniversal has already shattered records with $1.2 billion in ad sales for the Paris games, securing commitments from giants like Coca-Cola, Airbnb, and Toyota. These huge numbers …