The growth in retail came despite Nevada cannabis sales declining 4% during the comparable period, based on market data cited by the company. Cash …
Why Return on Data (ROD) is an Essential KPI for Evaluating Loyalty Program Health
The success of today’s loyalty programs goes far beyond participation metrics; it requires brands to evaluate how effectively they’re using data to drive engagement and deepen loyalty. This is where Return on Data (ROD) becomes indispensable. ROD offers brands a clear picture of how well their loyalty program’s data strategy is performing, …