Extroverting
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Harnessing AI to Refine Customer Experience at Every Touchpoint
Artificial intelligence (AI) has been one of the biggest buzzwords of the past few years, especially in customer experience (CX). The technology has become ingrained across countless touchpoints throughout customer journeys, whether in scheduling an appointment, making an online purchase, or resolving an issue. These AI-driven interactions have led consumer …
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MarTech Interview with Lee McCance, Chief Product Officer @ Adverity
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: __________ Hi Lee, take us through your journey as a product visionary in SaaS over the years. I’ve been involved in marketing since …
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Cannabis Industry Stakeholders React to DEA Head Terrance Cole’s Confirmation
Proponents of cannabis rescheduling, and more broadly descheduling, are hoping Cole ‘listens to the experts’ and ‘follows the science.’ …