Extroverting
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Universal Data Layers and MarTech: Optimization Tips
Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable organizations to break down data silos and create a single source of truth that powers every martech application. By implementing a …
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Loyalty is a Number. Fandom is an Energy.
Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured. Predictable. A well-oiled loop: customers spend more, get more and come back. It’s measurable. It lives in dashboards. And it’s almost entirely under the brand’s control. Fandom isn’t. Fandom …
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Easton City Council approves marijuana decriminalization in close vote
Councilwoman Crystal Rose said she knew plenty of Pennsylvania residents simply cross the free bridge to buy marijuana in Phillipsburg, New Jersey.