Takeaways from Forrester’s Recent Research On Martech And Omnichannel Marketing Strategies

It is difficult to come up with a marketing plan that does not leverage marketing technology. To make marketing endeavors more efficient and effective, marketing technology, or Martech, has to be optimized. MarTech comprises of marketing platforms and software. The creation, administration, implementation, and evaluation of online and offline campaigns, …

MarTech Interview with Tequia Burt, Editor-in-Chief, LinkedIn for Marketing Blog

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Tequia Burt, Editor-in-Chief for LinkedIn’s Marketing Blog comments on the B2B marketing benchmarks that modern marketers should pay attention to: __________ Hi Tequia, tell us about yourself and your role at LinkedIn.  I am the editor-in-chief of the LinkedIn for Marketing Blog and the LinkedIn Collective. My …