Extroverting
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Minnesota Lawmakers Agree on Cannabis Law Changes, Send Bill to Governor
The legislation aims to make six key changes to the state’s adult-use law signed by Gov. Tim Walz two years ago; local control provisions excluded. …
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Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for the first time or refreshing a space for the new semester. UO Haul’s biggest retail element will be the rollout of 20 “Campus Essentials” pop-ups this summer and fall in key …
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The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio
One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to the end consumer. Customers don’t always notice when a package arrives on time or a transaction is seamless, but they do become aware of good customer service when they experience its opposite. …