Extroverting
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Bath & Body Works Bets that the Nose Knows
Bath & Body Works will spotlight the sneakily powerful sense of smell via its Come Back To Your Senses creative platform, kicking off with a new commercial featuring Jessica Williams from the AppleTV+ comedy Shrinking that plays off of high-tech tech announcements. In the ad, which will air during the …
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Reshaping Access to THC Products: Behind Edible Brands’ Move to Bunk With Hemp
Thomas Winstanley, Executive VP for Edibles.com, explains how the company plans to increase consumer confidence in hemp-derived THC products. …
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The Payment Shift Retailers Can’t Ignore: Cash, Cards…or Crypto?
In-store shopping is back, with physical retail on track to reach 80% of global retail sales this year. Competition is surging too, so retailers must attract new shoppers through differentiation. As today’s shoppers celebrate the in-person experience post-COVID, it’s become clear to me that merchants accepting crypto can differentiate themselves …